Public Relations

Customer Support 

• Client campaign management: Provides access to campaign performance data and media mentions. 
• Crisis response automation: Helps staff quickly access crisis management protocols. 
• Media contact retrieval: Assists in retrieving media contact information for outreach. 

Knowledge Management 

• Client information management: Manages PR campaigns, client data, and media outreach efforts. 
• Crisis management protocols: Provides crisis response strategies and press release templates. 
• Media contact lists: Manages databases of media contacts and influencers. 

Automated Research 

• Public Relations: Automates tracking of media coverage and monitors mentions across media outlets. 
• Tracks competitor campaigns and client acquisitions. Monitors trends in media coverage and brand perception.